Mike Hickinbotham

SocialCorp.com.au

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How can brand advocates guide businesses through the new media maze?

October 12, 2011 by Mike Hickinbotham 1 Comment

New media is providing corporations the opportunity to reassess commonly accepted marketing practices.  At the top of my list is the marketing/purchase funnel.According to Wikipedia, the marketing/purchase funnel was developed in 1898.  The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’.

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Filed Under: People, Processes, Proposition, Purpose Tagged With: Arnaud Deschamps, David Edelman, Dr Kathleen R. Ferris-Costa, Larry Kramer, loyalty, McKinsey & Company, Nestle, new media marketing, Social media marketing, strategy, the loyalty loop

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About me …

I am formerly the Head of Social Media at the Westpac Group and the Head of New Media at Telstra (Chief Marketing Office). I'm working with agencies and businesses seeking to leverage Social Media as a channel to support consumers along their path to purchase / conversion.

I can be reached at mike at socialcorp.com.au.

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Three strategies to demonstrate social media’s value

Three strategies to demonstrate social media’s value

One of the best business-related capabilities a corporate social media manager can have is demonstrating the value of social media marketing to internal and external stakeholders. As long as social media is considered ‘opt-in’, social media managers have an uphill battle to attract sufficient resources that enable campaigns to scale at mass. Here are three […]

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Four steps to build a Dark Social strategy

Four steps to build a Dark Social strategy

Is this social media’s opportunity to move beyond the social networks? Image: Shutterstock. From responsive social marketing to viral videos, Dark Social is one of the developments to occur in social marketing that I have been most optimistic about in recent years. I’m optimistic about Dark Social because it could expand social-led thinking from beyond the […]

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Crafting an Organic-Paid Social Media Marketing Strategy

Crafting an Organic-Paid Social Media Marketing Strategy

Marketers need to clearly understand the distinct objectives that Organic and Paid can achieve. That requires understanding the elements that define Organic and Paid as distinct forms of Social marketing.

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