Social media marketing Archives - Page 2 of 2

How can brand advocates guide businesses through the new media maze?

October 12, 2011 by Mike Hickinbotham 1 Comment

New media is providing corporations the opportunity to reassess commonly accepted marketing practices. At the top of my list is the marketing/purchase funnel.According to Wikipedia, the marketing/purchase funnel was developed in 1898. The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’.

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Why credentialing your social media skills is like found money

The Paranoid Knowledge Worker Having worked in the social media space since 2008, I’d classify myself as a ‘paranoid knowledge worker’. Early in my corporate social media career, the struggle was to maintain relevancy in a medium that was rapidly evolving. With paranoia acting as my career Sherpa, I scaled three distinct development paths at […]

Four steps to build a Dark Social strategy

Is this social media’s opportunity to move beyond the social networks? Image: Shutterstock. From responsive social marketing to viral videos, Dark Social is one of the developments to occur in social marketing that I have been most optimistic about in recent years. I’m optimistic about Dark Social because it could expand social-led thinking from beyond the […]

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