Social media marketing

How can brand advocates guide businesses through the new media maze?

New media is providing corporations the opportunity to reassess commonly accepted marketing practices.  At the top of my list is the marketing/purchase funnel.According to Wikipedia, the marketing/purchase funnel was developed in 1898.  The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’.…