The Advertising Standard Bureau (ASB) case report against Diageo Australia Ltd regarding the Smirnoff Australia Facebook page has generated a considerable amount of media and industry interest.
While the ASB dismissed all the complaints filed against Diageo, the ASB Status Report provides some insights that could shape the future of Australian social media marketing.…
Listen all of y’all it’s a sabotageFascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons from RIM’s Failures. One of the marketing lessons was RIM’s inability to determine if their customer was the enterprise or the consumer.
A report by the Center for Marketing Research at the University of Massachusetts Dartmouth states adoption of social media by 500 Fortune companies is static.
New media is providing corporations the opportunity to reassess commonly accepted marketing practices. At the top of my list is the marketing/purchase funnel.According to Wikipedia, the marketing/purchase funnel was developed in 1898. The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’.…
