Listen all of y’all it’s a sabotage
Fascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons from RIM’s Failures. One of the marketing lessons was RIM’s inability to determine if their customer was the enterprise or the consumer.
As a social marketer, you could be making a similar mistake. You could be sabotaging your social marketing efforts if you are failing to determine if your objective is to target customers or consumers.