Mike Hickinbotham

SocialCorp.com.au

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Why you may be sabotaging your social media marketing

February 19, 2012 by Mike Hickinbotham 1 Comment

Listen all of y’all it’s a sabotage

Fascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons from RIM’s Failures.  One of the marketing lessons was RIM’s inability to determine if their customer was the enterprise or the consumer.

As a social marketer, you could be making a similar mistake. You could be sabotaging your social marketing efforts if you are failing to determine if your objective is to target customers or consumers.

[Read more…]

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Filed Under: People, Programming, Proposition, Purpose Tagged With: Advertising Age, Alex Goldfayn, Chadwick Martin Bailey, Ehrenberg-Bass Institute, Facebook, Hack Sydney, Jeff Bullas, MIT, Research In Motion, RIM, sabotage, social marketer, Social media marketing, Twitter

About me …

I am formerly the Head of Social Media at the Westpac Group and the Head of New Media at Telstra (Chief Marketing Office). I'm working with agencies and businesses seeking to leverage Social Media as a channel to support consumers along their path to purchase / conversion.

I can be reached at mike at socialcorp.com.au.

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