My first career was in politics in my native country of Canada. My political background has helped me clearly see that social media is about people first and technology second. My background has also helped set up a point of view when navigating and understanding the ever changing new media landscape.
In politics, elections are make or break affairs. The deciding moment is when the voter enters the polling booth. It’s inside the polling booth that political strategists are hoping they’ve done enough to sway the voter to support their party. One way they attempt to do this is by constructing a ‘ballot box question’.
The ballot box question is typically an issue/concern of greatest importance to the target voter. By voting for a particular party, voters are in essence stating who best meets their needs and wants. What’s in it for me? Typically ballot box questions focus on the economy, healthcare and education.