Facebook Hack Sydney – slide highlights how your fans (i.e. customers) are about retention and media is required for reach (i.e. consumers).
I attended Facebook Studio’s Hack Sydney event at the Carriageworks and wanted to share some of the ideas and themes that resonated with me from a marketing and a 7P model perspective (7P model – using social media to refresh the traditional corporation).
Hack Sydney is one of around 30 global Facebook hack events educating brands and agencies to better engage people using Facebook. The half day event had around 20 speakers, many coming from Facebook offices from around the world. This was Facebook’s only hack event for Australia and New Zealand.