Mike Hickinbotham

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Here’s what happened at Facebook’s Hack Sydney event

February 9, 2012 by Mike Hickinbotham 7 Comments

Opening of Facebook Studio's Sydney Hack session.  Facebook Hack Sydney – slide highlights how your fans (i.e. customers) are about retention and media is required for reach (i.e. consumers).

I attended Facebook Studio’s Hack Sydney event at the Carriageworks and wanted to share some of the ideas and themes that resonated with me from a marketing and a 7P model perspective (7P model – using social media to refresh the traditional corporation).

Hack Sydney is one of around 30 global Facebook hack events educating brands and agencies to better engage people using Facebook.  The half day event had around 20 speakers, many coming from Facebook offices from around the world.  This was Facebook’s only hack event for Australia and New Zealand.

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Filed Under: 7P Model, People, Performance, Platform, Processes, Programming, Proposition, Purpose Tagged With: 7P model, Facebook, Facebook folklore, Facebook Studio, Facebook's cultural values, fail harder, Hack Sydney, Jesse Dwyer, lightweight design, Mark D'Arcy, move fast and break things, Paul Adams, proceed and be bold, quality content, social by design, social media salt, social truth, What does success on Facebook look like for brands

About me …

I am formerly the Head of Social Media at the Westpac Group and the Head of New Media at Telstra (Chief Marketing Office). I'm working with agencies and businesses seeking to leverage Social Media as a channel to support consumers along their path to purchase / conversion.

I can be reached at mike at socialcorp.com.au.

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