I was asked to speak before a class of University of Sydney medical students about building an online presence. It was an intriguing offer as I usually speak before marketers and other social media strategists.
In preparing for the presentation, I spent a lot of time reviewing the Australian Health Practitioner Regulatory Agency (AHPRA) advertising guidelines. AHPRA’s advertising guidelines are built to support the principles of the profession such as provide care for people. An example, is how the guidelines champion the benefits of advertising. The guidelines state “advertising can be a useful way to communicate the services health practitioners offer to the public so that consumers can make informed choices”.
Social Media can be an effective channel to support consumers along their path to making a purchase decision. But what if businesses adopted medical inspired guidelines to form Social Media marketing strategies? Here’s some ideas what it could look like if Doctors were Social Media Strategists. [Read more…]