Mike Hickinbotham

SocialCorp.com.au

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Going back to social media marketing basics

May 21, 2012 by Mike Hickinbotham 2 Comments

Markets are conversations – this ain’t no spectator sport.

For the last couple of years I’ve had the good fortune to be the guest social media lecture for the Australia Direct Marketing Association (ADMA) digital marketing course.

The presentation keeps away from the ‘big numbers’ and focuses on the essence / dynamics of social media. One slide highlights The Cluetrain Manifesto.

[Read more…]

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Filed Under: Processes, Purpose Tagged With: ADMA, Cluetrain Manifesto, Facebook Hack, Facebook Hack Sydney, Grouped, Hack, Hack Sydney, human beings sound human, markets are conversations, markets consist of human beings

About me …

I am formerly the Head of Social Media at the Westpac Group and the Head of New Media at Telstra (Chief Marketing Office). I'm working with agencies and businesses seeking to leverage Social Media as a channel to support consumers along their path to purchase / conversion.

I can be reached at mike at socialcorp.com.au.

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