content marketing

My three takeouts from ClickZ Live Toronto 2014

Any opportunity to lift your head out of the daily grind and access new perspectives is always a welcomed opportunity.

I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.  

How Australian brands can produce better social media content

Jeremiah Owyang recently published a post that states the audience needs are changing.  They want ‘faster, smaller and social’.

For better or for worst, mainstream Australian social media is concentrated within Facebook and Twitter.  With Australian audiences being exposed to so much content, from so many different sources, brands are under constant pressure to publish content that will earn the ongoing attention of their target consumers.