I had the good fortune to present at ADMA Forum 2012 on the topic of ‘social media management’. I’ve embedded the SlideShare hosted presentation below (sorry – the limits of my technical expertise have been reached!).
My presentation strategy was to provide a ‘management’ structure applicable to a broad number of organisations while offering brand relevant examples. So I decided to create the next iteration of my 7P model.
The 7P model is a simple way to structure a corporate social media program. It’s based on my four plus years of social media experience at Telstra.