Mike Hickinbotham

SocialCorp.com.au

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Should Australian social media marketers earn accreditation?

August 20, 2012 by Mike Hickinbotham 2 Comments

The Advertising Standard Bureau (ASB)  case report against Diageo Australia Ltd regarding the Smirnoff Australia Facebook page has generated a considerable amount of media and industry interest.

 While the ASB dismissed all the complaints filed against Diageo, the ASB Status Report provides some insights that could shape the future of Australian social media marketing.

Social media’s commercial consequences

Media headlines gave a sense of despair as brands would now be burdened with the responsibility for consumer generated content published on their social media pages.

[Read more…]

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Filed Under: Processes Tagged With: ACCC, accreditation, Australia, Australian Standards Bureau, Community Management, consumer generated comments, Diageo Australia, Facebook, social media accreditation, Social media marketing, Twitter

About me …

I am formerly the Head of Social Media at the Westpac Group and the Head of New Media at Telstra (Chief Marketing Office). I'm working with agencies and businesses seeking to leverage Social Media as a channel to support consumers along their path to purchase / conversion.

I can be reached at mike at socialcorp.com.au.

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