Jeremiah Owyang recently published a post that states the audience needs are changing. They want ‘faster, smaller and social’.
For better or for worst, mainstream Australian social media is concentrated within Facebook and Twitter. With Australian audiences being exposed to so much content, from so many different sources, brands are under constant pressure to publish content that will earn the ongoing attention of their target consumers.
The problem is that traditional corporate marketing and PR teams are not built to regularly churn out unique pieces of content for various (social) channels.
So how do Australian brands evolve from strategy that includes a post every Friday that asks ‘plans for the weekend?’ and a post every Monday that asks ‘how was the weekend?’.