New media is providing corporations the opportunity to reassess commonly accepted marketing practices. At the top of my list is the marketing/purchase funnel.According to Wikipedia, the marketing/purchase funnel was developed in 1898. The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’.
What does Barack Obama’s use of online to redefine political campaigning, Apple’s app store and Google’s Android mobile O/S all have in common? These events all occurred in 2008.
Like eating ice cream too quickly, my brain hurts thinking about how things have grown/exploded online over the last three years.
In 2008, social media in Australia started to come into it’s own.
Ad:Tech Sydney 2009. From L to R - Jye Smith, Laurel Papworth, Gavin Heaton and me. Photo credit: Gary Hayes
Two year old kids are easy to communicate with. Why? Compared to adults, their lack of an internal filter leads to genuine and often immediate reactions.
Even though two-year old kids have limited vocabularies, if you pick up the right keywords and piece together their intent, you can (generally) understand what they want.
Recently I had the privilege of writing a post for Firebrand Talent titled Online Personal Branding for Introverts. Firebrand is a web 2.0 enabled recruitment agency that supports the Marketing, Creative and Digital industries.
The premise of my Firebrand guest post is that I recently completed the Myers-Brigg personality assessment. I was assessed as an INTP (Introvert, Intuition, Thinking and Perception). In the post I state “introverts prefer to get their energy from spending time alone and reflecting on ideas“. In contrast, extroverts get their energy from others.
My guest post suggested a couple of tips and tools for introverts to better understand where their energy comes from and to channel it effectively to build their online personal brand.
My first career was in politics in my native country of Canada. My political background has helped me clearly see that social media is about people first and technology second. My background has also helped set up a point of view when navigating and understanding the ever changing new media landscape.
In politics, elections are make or break affairs. The deciding moment is when the voter enters the polling booth. It’s inside the polling booth that political strategists are hoping they’ve done enough to sway the voter to support their party. One way they attempt to do this is by constructing a ‘ballot box question’.
The ballot box question is typically an issue/concern of greatest importance to the target voter. By voting for a particular party, voters are in essence stating who best meets their needs and wants. What’s in it for me? Typically ballot box questions focus on the economy, healthcare and education.
While I’m in the process of getting my blog up and running please enjoy the following video:
