Recently I was asked to speak before a very engaged audience at the meetup.com Sydney Online Marketing group. The presentation was titled ‘The Transition from Organic to Paid Social Media Marketing’. I’ve embedded the presentation at the bottom of this post. Proceeds from the evening went to dronation.com, to support earthquake relief efforts in Nepal.
My three key messages were:
- The social networks unrelenting drive to generate ad revenue is redefining the Social Media marketing landscape.
- Marketers need to understand and embrace the opportunities provided by Organic and Paid Social.
- Media attribution can reveal the hidden value (and ROI) generated by paid Social Media.
Here’s a brief overview of the thinking behind the presentation:
Marketers need to clearly understand the distinct objectives that Organic and Paid can achieve. That requires understanding the elements that define Organic and Paid as distinct forms of Social marketing. [Read more…]