Twitter has a quadrant chart that profiles content as Planned / Unplanned and Always-on / Tentpoles. The Oreo cookie Super Bowl blackout tweet was a great example of content that sits in the Unplanned / Tentpole quadrant.
In the Sydney CBD, fire broke out in the basement of the Barangaroo building site. Barangaroo is positioned as ‘a vision that embodies all of Sydney’s unique harbour city character – the perfect place to work hard, do business or simply relax and enjoy the view.‘
Right beside the building site is KPMG and Westpac Bank. I work at Westpac on the 28th floor with a clear view of the Barangaroo building site.
Therefore I found the following tweet from the Australian Broadcasting Corporation’s Managing Director Mark Scott particularly interesting.
I think KPMG and Westpac should have excellent views of the Barangaroo fire. This will test their social media prowess.
— Mark Scott (@mscott) March 12, 2014
I think Mr Scott’s assertion was that brands participating in social media should have a process in place to create, produce and publish content that fits in the Twitter ‘Unplanned & Tentpole’ quadrant. [Read more…]