Social media marketers need to anticipate what’s next to be successful.
Relying heavily on RSS feeds to effectively do my job, the closure of Google Reader was bad news for me personally. Although, it was good news for Feedly.com.
Feedly is was a competitor to Google Reader and quickly became the preferred choice of Google Reader users seeking a new RSS service. Feedly announced it attracted 3 million users in the two weeks post Google’s announced closure. Continue reading
The follow-up is always the toughest.
Social media marketers find themselves in a precarious position.
As highlighted in Why Australian Social Media Marketing Must Change – Part 1, social marketers are under great pressure to justify their share of the digital marketing budget and to earn the attention of their target audience.
So what’s next for Australian social media marketers?
What’s the follow-up to a network centric social media marketing strategy? Continue reading
I had the good fortune to present at ADMA Forum 2012 on the topic of ‘social media management’. I’ve embedded the SlideShare hosted presentation below (sorry – the limits of my technical expertise have been reached!).
My presentation strategy was to provide a ‘management’ structure applicable to a broad number of organisations while offering brand relevant examples. So I decided to create the next iteration of my 7P model.
The 7P model is a simple way to structure a corporate social media program. It’s based on my four plus years of social media experience at Telstra.
The Advertising Standard Bureau (ASB) case report against Diageo Australia Ltd regarding the Smirnoff Australia Facebook page has generated a considerable amount of media and industry interest.
While the ASB dismissed all the complaints filed against Diageo, the ASB Status Report provides some insights that could shape the future of Australian social media marketing.
Social media’s commercial consequences
Media headlines gave a sense of despair as brands would now be burdened with the responsibility for consumer generated content published on their social media pages.
Markets are conversations – this ain’t no spectator sport.
For the last couple of years I’ve had the good fortune to be the guest social media lecture for the Australia Direct Marketing Association (ADMA) digital marketing course.
The presentation keeps away from the ‘big numbers’ and focuses on the essence / dynamics of social media. One slide highlights The Cluetrain Manifesto.
The National Retail Association generated headlines with a report commissioned by Ernst & Young that states 118,000 retail jobs may be shed by 2015.
In the Sydney Morning Herald’s coverage of the issue, Ian Mcllwraith quoted directly from the E&Y report:
”Regardless of the LVT (Low Value Threshold exception provided to goods purchased from foreign online retailers), the remaining 84,600 jobs would be lost to the traditional sector due to the structural changes and competition caused by the growth of online retailing,” said the Ernst & Young report.
Australian retail is a living case study of an industry struggling under the forces of creative destruction.
Prettier than a redundancy
New media is defining a new era of business. The forces of creative destruction are carving out the corporation of the adjacent future. Here’s an example.
Listen all of y’all it’s a sabotageFascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons from RIM’s Failures. One of the marketing lessons was RIM’s inability to determine if their customer was the enterprise or the consumer.
http://storify.com/m_hickinbotham/social-media-marketing-101-channel-plus-content-pl
